The only thing you need to start a business

Don't dare to start a business until you do this first:

Ask yourself: "WHY do I want to start a business?"

Until you have this clear, I beg you, don't do anything.

Because you will be navigating blindly.

And be careful, don't confuse the "why" with the "BIG WHY."

• The why is rational.

• The BIG WHY is existential.

If you only start a business for rational reasons, you won't make it.

Because you won't have the intrinsic fuel you need to overcome all the obstacles you'll face.

For that, you need your BIG Why:

A transcendent passion bulletproofed by meaning and purpose.

A voice that shouts from within:

"I cannot live in a world where my business does not exist."

That is existential grit.

And that is what you need to find.

So if you don't have it, go inside yourself.

Connect with your essence and prepare your life for your BIG WHY to emerge.

And once you have it, then start your business with all your being.