4 Comments

Well explained. Thanks Majd for this breakdown 🙌🏻

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My pleasure Zainab, glad you found this one impactful!

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Great process but… 24 hrs?..

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totally. You can easily do a run of this. Of course this is for very early stage ideation when you want to do quick validation of ideas.

Only caveat is that you have access to the audience, so you don't need to spend time finding users to recruit for interviews and testing.

Takes 12hrs if you want to power through it.

ICP: 30mins

Interview prep: 1 hr

User Interviews: 2.5 hrs

Identify problems and extract opportunity: 60 mins

Discovery work: 1 hr

Brainstorm and Shortlist: 1 hr

Build prototype: 90 mins

User testing: 2.5 hrs

Extract Learnings: 30 mins

Roadmap: 30 mins

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