Just had an incredible chat with Ed Kang from Startups.com about what really happens when investors look at your deck.
Here's the shocking truth:
You don't have 10 minutes.
You have:
1 seconds for the cover
3 seconds for first 3 slides
30 seconds if you're lucky
3 minutes if you're exceptional
It's your pitch before the pitch.
The 3-Second Reality Check:
Cover slide
Problem
Solution
That's it. Make it count.
Here's what makes investors instantly close your deck:
❌ Unclear problem statement
❌ Paragraphs of text
❌ Too many bullet points
❌ Marketing language to investors
❌ Hyperbolic statements ("We're disrupting everything!")
1. What actually works:
Cover Slide Magic 🎨
Clear one-line pitch
No fluff or buzz words
Professional layout
Sets the tone for everything
2. Problem Slide Power 💪
Be concise but compelling
Show size (e.g., "40M teenagers face this")
Make it impossible to ignore
No generic statements ("Banking is broken")
3. Solution Slide Success 🚀
Match exactly to the problem
Show why you're different
Be specific, not fluffy
Demonstrate deep understanding
The Hidden Truth:
You're not pitching for investment in the first deck.
You're pitching for the "maybe pile."
That's it. There is no "yes pile" at this stage.
Remember:
Simple > complex
Clarity > creativity
Evidence > promises
Numbers > adjectives
Want to know if your deck works?
Show it to someone for 30 seconds.
If they can't repeat your pitch back to you...
Start over.
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Instant Pitch Deck Killers