Startup Istanbul
Startup Istanbul Podcast
Instant Pitch Deck Killers
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Instant Pitch Deck Killers

The REAL Way Investors Review Your Pitch Deck
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Just had an incredible chat with Ed Kang from Startups.com about what really happens when investors look at your deck.

Here's the shocking truth:

You don't have 10 minutes.

You have:

  • 1 seconds for the cover

  • 3 seconds for first 3 slides

  • 30 seconds if you're lucky

  • 3 minutes if you're exceptional

It's your pitch before the pitch.

The 3-Second Reality Check:

  1. Cover slide

  2. Problem

  3. Solution

That's it. Make it count.

Here's what makes investors instantly close your deck:

❌ Unclear problem statement

❌ Paragraphs of text

❌ Too many bullet points

❌ Marketing language to investors

❌ Hyperbolic statements ("We're disrupting everything!")

1. What actually works:

  • Cover Slide Magic 🎨

  • Clear one-line pitch

  • No fluff or buzz words

  • Professional layout

  • Sets the tone for everything

2. Problem Slide Power 💪

  • Be concise but compelling

  • Show size (e.g., "40M teenagers face this")

  • Make it impossible to ignore

  • No generic statements ("Banking is broken")

3. Solution Slide Success 🚀

  • Match exactly to the problem

  • Show why you're different

  • Be specific, not fluffy

  • Demonstrate deep understanding

The Hidden Truth:

You're not pitching for investment in the first deck.

You're pitching for the "maybe pile."

That's it. There is no "yes pile" at this stage.

Remember:

  • Simple > complex

  • Clarity > creativity

  • Evidence > promises

  • Numbers > adjectives

Want to know if your deck works?

Show it to someone for 30 seconds.

If they can't repeat your pitch back to you...

Start over.


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