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Transcript

Your Company Is Already Dead

Your Market Leadership Is Your Biggest Weakness
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Big companies don't fail from lack of innovation.
They fail from successful resistance to it.

Episode with Tendayi Viki about startups and corporate innovation.


The Warning Signs:

  • "We're too busy running the business"

  • "Let's not mess with what works"

  • "Innovation is a distraction"

  • "Our customers love us as we are"

The Real Cost:

  • Market share: Slow decline

  • Revenue: Looks fine until it doesn't

  • Competition: Invisible then invincible

  • Innovation: Too little, too late


What Actually Works:

✓ Treat success as a threat
✓ Innovation before desperation
✓ Reward experiments, not just results
✓ Build speedboats inside oil tankers

Remember:

"Success makes you strong.
But it also makes you slow.


By the time you feel the need to change,
The market has already moved on."

Listen Full Episode


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