Top notes from my conversation with Juan Camilo co-founder of Figuro
Figuro: InsurTech startup
Focus: Latin America
Platform:
Simplifies insurance buying
Streamlines quotes, buying, managing
More transparency, ease for users
Approach:
Uses tech to digitize old processes
Data-driven insights
Goal: Make insurance access equal for all
1. Outdated Insurance Distribution Is the Real LATAM Problem
In LATAM, it's extremely difficult to get insurance in a streamlined, easy way. Figuro saw this as a huge opportunity.
2. Data, Not Products, Is Figuro's True Superpower
Figuro sees insurance as a data science problem. The more policies they sell, the more data they have to enhance experiences.
3. Flywheel Model Fuels Explosive Growth
More data powers more sales and platform growth. More sales means more data. Rinse and repeat.
4. Global Vision Is Crucial for LATAM Founders
Programs like 500 Startups and Y Combinator gave Juan Camilo the global perspective to think beyond just Colombia.
5. Partnerships Are Key to Cracking Distribution
Figuro has partnered with 70%+ of insurance companies in Colombia by solving their distribution challenges.
6. Trust Is Still a Major Hurdle in LATAM
Startups must build consumer trust in their brand and products in a market skeptical of new entrants.
Figuro proves that with the right vision, huge opportunities exist to transform antiquated LATAM insurance.
#LATAM #startups #funding #InsurTech
"What's ironic is that none of our investors are actually from Latin America. They're all from the US, Europe, and other parts of the world. This highlights that local investors haven't yet recognized the opportunity that exists here."
Juan Camilo González T. Co-founder of Figuro
Why we invested Figuro?
Team & Founders
Strong founding team with expertise in insurance, finance, and technology
Founders we believe in and can add value to
Technology & Product
Proprietary technology platform that streamlines insurance buying process
Innovative data-driven approach to optimize customer experience
Ability to create tailored insurance products for Latin American consumers
Market Opportunity
First mover advantage in Latin American insurtech market
Large underserved market opportunity in Latin America
We invested in Figuro because of their strong team, innovative technology, and proven acquisition strategy to capitalize on the massive opportunity in the underserved Latin American insurtech market, which we believe makes them poised to become a category leader and deliver substantial returns.
Figuro: InsurTech in LATAM