Sep 8 • 32M

Lukhu - Sustainable fashion

Operating system for sustainable fashion commerce in Africa.

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Burak Buyukdemir
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Episode details

I'm Burak Buyukdemir, and I'm thrilled to bring you an exclusive glimpse into my recent podcast interview with Reynolds Mungai, who serves as the co-founder and CEO of Lukhu. During our engaging conversation, Reynolds generously shared insights about Lukhu's incredible journey, their mission, and the hurdles they've faced while embarking on their mission to reshape Africa's fashion commerce landscape.

Meet Reynolds Mungai and Lukhu: Reynolds Mungai kicks things off by introducing himself as the co-founder and CEO of Lukhu, an ambitious startup on a mission to revolutionize sustainable fashion commerce in Africa. Lukhu's vision is to create digital infrastructure and offline enablement solutions, serving both fashion-conscious consumers and fashion entrepreneurs.

Lukhu's Dual Platforms: Lukhu offers two powerful platforms:

  1. Dukastax by Lukhu (Merchant Platform): This equips fashion entrepreneurs with comprehensive tools for growth, including storefronts, secure payments, efficient fulfillment, and assistance with production, sourcing, and financing.

  2. Lukhu App (Consumer Platform): Connects fashion-conscious consumers to a curated selection of clothing, footwear, and accessories, promoting circular and responsible consumption.

The Problem Lukhu Aims to Solve: Reynolds explains that the inspiration for Lukhu came from personal experiences. He and his co-founder, Benedict, had been running separate fashion businesses for over six years before discovering common challenges within Kenya's fashion market. These issues included a lack of convenient delivery options, payment infrastructure, and a dedicated platform for discovering and selling fashion. Lukhu aimed to bridge these gaps.

The Journey So Far: Lukhu was launched in 2022, and within the first year, they witnessed remarkable growth, averaging 4x. Currently, they are gearing up to launch Dukastax by Lukhu, their merchant platform, and revamp the Lukhu app to better cater to consumer preferences.

Challenges and Balance: Reynolds discusses the challenges of building trust in e-commerce within Africa's context, where trust is a significant barrier. He also emphasizes the importance of balancing technical and business expertise, with his own background being more technical and Benedict's more focused on business.

Evolution of Lukhu: Reynolds delves into Lukhu's evolution from a singular platform to a multi-platform approach. Lukhu's primary goal is to empower fashion merchants and provide them with tools that enhance their businesses, thus indirectly benefiting consumers as well.

Funding and Future Plans: Lukhu secured its first round of funding of $50,000 in its initial year. Now, they're working on a pre-seed round to achieve product-market fit, with a goal of raising $100,000. Over the next six to 12 months, Lukhu aims to focus on market testing, revenue growth, and expanding into adjacent African markets.

Long-Term Vision: Reynolds envisions Lukhu becoming the go-to platform that empowers all aspects of fashion commerce in Africa. They aim to provide merchants with tools for success while building a thriving ecosystem that benefits both consumers and the environment.

Kenya's Thriving Startup Ecosystem: Reynolds acknowledges the growth of Kenya's startup ecosystem and mentions notable startups like Marketforce, Wasoko, and Workpay, which have expanded beyond Kenya's borders, showcasing the potential of African startups.

Investment Climate and Collaboration: Kenya's investment climate is growing steadily, with increased interest from both venture capitalists and angel investors. The startup community in Kenya is highly collaborative, with regular meetups, events, and communication channels for founders, inventors, and investors.

Lukhu's Accelerator Experience: While Lukhu hasn't directly participated in local incubators or accelerators, they have engaged with programs like Founders Institute and are exploring partnerships with accelerators focused on economic impact in Africa.

Reynolds's Superpower and Stoic Influence: Reynolds's superpower lies in his ability to identify trends effectively. He's also a fan of stoicism, which he incorporates into his daily life to remain balanced and focused.

What Keeps Reynolds Awake at Night: Reynolds is primarily concerned with whether Lukhu is providing enough value to its customers and whether they're creating a workplace where their team can thrive.

Reynolds's Musical Background: A fun fact about Reynolds is his passion for music. He used to study audio production and has recently released some of his music. He also loves writing music in his free time.

Stoicism and Blogging: Reynolds has been actively practicing stoicism and even started a blog to share his insights on navigating life and purpose through stoicism within the African context.

Future Outlook: Lukhu's long-term perspective is to become the organization that powers fashion commerce in Africa, providing tools and support for both merchants and consumers, ultimately benefiting the entire continent.

Lukhu's journey is a testament to the thriving startup ecosystem in Africa, and they're on a mission to transform the fashion industry while staying rooted in sustainability and inclusivity. Keep an eye out for Lukhu's continued growth and impact in the African fashion landscape. Check Lukhu’s pitch deck