Startup Istanbul
Startup Istanbul Podcast
Step-by-Step Guide: How to Start a Startup in 15 Minutes
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Step-by-Step Guide: How to Start a Startup in 15 Minutes

All time most popular video on our Startup Istanbul YouTube channel

This video is the most popular one on our Startup Istanbul YouTube channel. We have also converted it into a podcast format. Michael Seibel's (Managing Director and Group Partner at Y Combinator) 15 minute guide provides extremely valuable advice for entrepreneurs on how to start a successful startup. He covers the key elements like building a strong team, identifying a good idea, launching quickly, achieving growth and fundraising. This concise and practical guide is a great starting point for any founder, so be sure to watch or listen to the full video.

1. Build a Strong Technical Founding Team

- Have 2-4 founders, with at least 50% of them being technical/engineers.

- Make sure all founders can dedicate themselves full-time and have a year's worth of living expenses saved up.

- Founders should quit any existing jobs to focus 100% on the startup.

2. Brainstorm Ideas as a Team

- Tap into problems founders experience daily/weekly. Avoid ideas that are only monthly/yearly problems.

- B2B founders should focus on gaining reference customers in target industry.

- Ensure all co-founders buy into the idea and have ownership.

3. Launch an MVP Quickly

- Build and launch an MVP in 2 months or less.

- Get product in users' hands ASAP and iterate based on feedback.

- Speed is key - don't wait until product is perfect.

4. Grow Users Rapidly

- Growth is the top metric for investors.

- Build sharing directly into consumer product experience.

- Use ads or leverage reference customers for B2B.

5. Get Press with News Worthy Announcements

- Earn press like you build business relationships. Offer value.

- Time announcements of funding, product launches, key hires.

- Follow up continually with reporters.

6. Fundraise from Relevant Investors

- Line up investor meetings back-to-back to create FOMO.

- Target investors who understand your customers and problem.

- Customers and early users can provide initial funding.

7. Watch Spending Closely

- Review detailed monthly expenses line-by-line.

- Cut unnecessary spending whenever possible.

- Pay founders and employees just enough to get by.

8. Hire Carefully and Slowly

- Increase team intelligence with each new hire.

- Bring on risk-averse people to balance founding team.

- Hire slowly - founders can do a lot themselves at first.

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